Shanawaz is the Analytics Director with Function Group Analytics. He brings analytics, data strategy and marketing consulting experience from both boutique and big consulting firms, focusing on delivering value to clients through analytical solutions.
Over the last several years, Shanawaz has managed large scale analytical strategy projects spanning multiple industries and analytics disciplines including, operating model design, data warehouse development, advanced analytics, data monetization, marketing analytics, AI/ML, and data visualization.
Shanawaz earned his BComm in Marketing from the University of Calgary’s Haskayne School of Business, and holds an MBA in Marketing, Strategy and Finance from the Rotman School of Management.
Day 1: Nov 18, 2025
Day 2: Nov 19, 2025
11:15 am
CASE STUDY: DATA AT SCALE
From Conversation to Insight: How Tourism Richmond is Turning AI Chatbot Data into Real-Time Intelligence
With traveller preferences changing by the minute, tourism organizations must keep pace with dynamic visitor needs — even with limited resources. Capture value from every conversation by transforming AI chatbot interactions into actionable, real-time insights. Walk away with a blueprint for:
- Turning questions, curiosities, and complaints into a goldmine of intelligence.
- Leveraging chatbot data to reveal hidden visitor needs and behaviours.
- Aligning AI analytics with strategic priorities in real time.
- Building intuitive dashboards that democratize insight across teams.
- Scaling conversational data into an engine for smarter decision-making.
Build stronger products and experiences using analytics and chatbot technology.
