Nancy Small

CEO


All Sessions by Nancy Small

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Day 1: Nov 18, 2025

Day 2: Nov 19, 2025

11:15 am

CASE STUDY: DATA AT SCALE

From Conversation to Insight: How Tourism Richmond is Turning AI Chatbot Data into Real-Time Intelligence

With traveller preferences changing by the minute, tourism organizations must keep pace with dynamic visitor needs — even with limited resources. Capture value from every conversation by transforming AI chatbot interactions into actionable, real-time insights. Walk away with a blueprint for:

  • Turning questions, curiosities, and complaints into a goldmine of intelligence.
  • Leveraging chatbot data to reveal hidden visitor needs and behaviours.
  • Aligning AI analytics with strategic priorities in real time.
  • Building intuitive dashboards that democratize insight across teams.
  • Scaling conversational data into an engine for smarter decision-making.

Build stronger products and experiences using analytics and chatbot technology.