Dr. Jason Ho is a faculty member in the Marketing area at Simon Fraser University’s Beedie School of Business, where he teaches analytics courses such as Web Analytics, Customer Analytics, Market Research, and the Capstone Industry Project. A co-founder of undergraduate analytics programs, Dr. Ho has been playing a key role in establishing and managing the Business Analytics & Decision Making (BADM) certificate and the interdisciplinary Data Science program. Currently, he is involved in developing graduate and executive programs focused on AI and Analytics. Since 2016, Dr. Ho has been organizing the annual SFU Beedie Business Analytics Hackathon, an event that bridges students with Metro Vancouver’s analytics professionals, including a fully virtual edition during the pandemic’s peak. Dr. Ho also serves as the Academic Director for the undergraduate business programs at Beedie School of Business.