How do you use insights to improve your work? At the 2023 Big Data and Analytics West Summit, Melisa Albas, Director of Enterprise Insights at First West Credit Union, discussed strategies for adapting to changing customer needs. Key topics included creating customer personas, gathering feedback, analyzing competition, and developing a customer needs statement to guide the organization.
Interested in attending for our next Big Data and Analytics event? Join us for the 1st ANNUAL DATA ANALYTICS FOR FINANCIAL SERVICES SUMMIT on March 4-5th, 2025 in Toronto, ON. Don’t miss meaningful discussions where the biggest issues facing financial analytics professionals in 2025 will be addressed.
Register now to explore the full agenda, speaker lineup, and key topics at the 1st ANNUAL DATA ANALYTICS FOR FINANCIAL SERVICES SUMMIT.
Melisa Albas
First West Credit Union
11 Feb 2025
3 min 46 secs
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